Privacy Policy

of the Pitchfork Germany Website

1. OVERVIEW

This Privacy Policy applies to data processing by MCT Agentur GmbH (“responsible person”, “we” or “us”) regarding the Pitchfork Website (https://www.pitchforkmusicfestival.de/en/). We inform you about the nature, scope and purposes of the collection, processing and use of you so-called personal data when using the services offered by us (e.g. registration for the newsletter).

Please read this privacy policy carefully. If you have any questions or comments on this, you can contact us at any time at the e-mail address given under point 2.

Personal data is information that can be directly or indirectly assigned to your person, e.g. name, address, e-mail address, user behavior. 

Data processing by us can essentially be divided into two categories: 

  • With your consent, we process your e-mail address for newsletter dispatch.
  • With the purely informative use by you of the website https://www.pitchforkmusicfestival.de/en/ (“Pitchfork Germany Website”), various information is exchanged between your terminal device and our server. This may involve personal data. The information collected in this way is used, among other things, to optimize our website.

2. NAME AND CONTACT DETAILS OF THE DATA CONTROLLER AND THE DATA PROTECTION OFFICER

Responsible office is the MCT Agentur GmbH, Strausberger Platz 2, 10243 Berlin, Tel.: +49 30 5363 8200, Fax: +49 30 5363 8222, E-Mail: hartmann@mct-agentur.com.

You can reach our data protection officer at datenschutz@mct-agentur.com.

3. PURPOSES OF DATA PROCESSING, LEGAL BASES AND LEGITIMATE INTERESTS PURSUED BY US OR A THIRD PARTY, AS WELL AS CATEGORIES OF RECIPIENTS

3.1 Informational Use of the Pitchfork Germany Website

When you visit the Pitchfork Germany Website, the browser used on your device automatically sends information to the server of our website and temporarily saves it in so-called log files. We have no influence on this. The following information is collected without your intervention and stored until it is automatically deleted:

  • the IP address of the requesting Internet-enabled device,
  • the date and time of the access,
  • the name and URL of the called file,
  • the website from which the access was made (referrer URL),
  • the browser you are using and, if applicable, the operating system of your Internet-capable computer as well as the name of the access provider.

The legal basis for the processing of the IP address is Art. 6 para. 1 lit. f) General Data Protection Regulation (“GDPR”). From the collected data no conclusion about your identity is possible and we do not draw such conclusion. Our justified interest in data collection is to be seen in the following purposes:

  • Ensuring a smooth connection setup,
  • To ensure a comfortable use of our website,
  • Evaluation of system safety and stability as well as
  • other administrative purposes. 

3.2 Data Processing for Advertising Purposes (Sending of Our Newsletter)

If you have given your consent (Art. 6  para. 1 lit. a GDPR), we will use your name and e-mail address to send you our newsletter and advertising for the Pitchfork Music Festival Berlin.

In order to ensure that no errors have been made when entering your e-mail address or that your e-mail address has not been misused, we use the so-called double opt-in procedure. This means that after your registration we will send you an e-mail to the given e-mail address asking you to confirm that you wish to receive the newsletter. If you do not confirm your subscription within 24 hours, your information will be blocked and automatically deleted after one month. In addition, we store your IP address and dates of registration and confirmation.

We use the rapidmail service to send our newsletter. Your data will therefore be transmitted to rapidmail GmbH. It is prohibited for rapidmail GmbH to use your data for purposes other than sending the newsletter. rapidmail GmbH is not permitted to pass on or sell your data. rapidmail is a German, certified newsletter software provider which has been carefully selected in accordance with the requirements of the GDPR and the BDSG (Federal Data Protection Act). 

You can revoke your consent to the storage of data and its use for sending the newsletter at any time with effect for the future, e.g. via the unsubscribe link in the newsletter or by e-mail to: hartmann@mct-agentur.com.

3.3 Online Presence and Website Optimization

3.3.1 Cookies – General Information

We use so-called cookies on our website on the basis of Art. 6 para. 1 lit. f) GDPR. Our interest in optimizing the website is deemed to be justified within the meaning of the aforementioned provision. Cookies are small text files which your browser automatically creates and which are stored on your end device (laptop, tablet, smartphone, etc.) when you use our website. Cookies do not cause any damage to your terminal device, do not contain viruses, Trojans or other malware. The cookie is used to store information that is related to the specific device you are using. However, this does not mean that we will immediately become aware of your identity. On the one hand, the use of cookies serves to make the use of our services more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages on our website. These are automatically deleted after leaving our website. 

In addition, we also use so-called temporary cookies for the purpose of user-friendliness, which are stored on your end device for a specific period of time. If you visit our site again in order to use our services, it is automatically recognized that you have already been with us and which inputs and settings you have made so that you do not have to enter them again.

On the other hand, we use cookies in order to statistically record the use of our website and evaluate it for the purpose of optimizing our offer for you, as well as to display information specifically tailored to you. These cookies enable us to recognize that you have already visited our website when you visit it again. These cookies are automatically deleted after a set period of time. 

Most browsers automatically accept cookies. You can configure your browser so that no cookies are stored on your end device or a message always appears before a new cookie is created. Complete deactivation of cookies may, however, prevent you from using all the functions of our website.

3.3.2 Borlabs Cookie

On our Website we use a Borlabs Cookie. This Cookie sets technically necessary cookies (Borlabs Cookie) to store your cookie-consents. 

Borlabs Cookie does not process any personal data. 

The Borlabs Cookie stores the consents you have given when you entered the website. If you wish to revoke these consents, simply delete the cookie from your browser. If you reload the website, you will be asked again for your cookie consent.

3.3.3 Etracker Web Analytics Information

We use the services of etracker GmbH from Hamburg, Germany (www.etracker.com) to analyze usage data. Cookies are used to enable a statistical analysis of the use of this website by its visitors and the display of use-related content or advertising. Cookies are small text files that are stored by the Internet browser on the user’s terminal device. etracker cookies do not contain any information that enables a user to be identified.

The data generated with etracker is processed and stored exclusively in Germany on our behalf by etracker and is therefore subject to the strict German and European data protection laws and standards. etracker has been independently audited, certified and awarded the ePrivacyseal data protection seal of approval for this purpose. 

Data processing takes place on the legal basis of Art. 6 para. 1 lit f (legitimate interest) of the GDPR. Our legitimate interest lies in the optimization of our online offering and our website. Since the privacy of our visitors is particularly important to us, etracker anonymizes the IP address as early as possible and converts login or device IDs into a unique key that is not assigned to a specific person. etracker does not use them for any other purpose, combine them with other data or pass them on to third parties.

You can object to the data processing described at any time if it is personal. Your objection has no negative consequences for you.

As a link on the website:

I object to the processing of my personal data with etracker on this website (objection button).

You can find further information on data protection at etracker here.

3.3.4 Links to Facebook, Instagram, Twitter

On our website you will find icons from Facebook, Instagram and Twitter. If you click on such icon,  an external link to our social media presence in the respective social network will appear. For data protection reasons, we have decided to use  such an external link instead of a social plugin. When you visit our website, no personal data will be forwarded to the social networks. Only if you actively click on the icon  of the respective social network, a new browser window opens and your Internet browser connects with the server of the respective social network. This means that at this moment you consent (Art. 6 para. 1 lit. a GDPR) that your server connects to the respective social network. We have no influence on this data collection – which is independent from our side – nor are we aware of the full scope of the data collection, the purposes of processing or the storage periods. We also do not have any information about the deletion of the collected data by Facebook, Instagram and Twitter. 

Further information on the purpose and scope of data collection and processing by Facebook, Instagram and Twitter can be found in the following privacy statements of these providers. They will also provide you with more information about your rights and settings to protect your privacy.

Addresses of the respective plugin providers and URL with their data protection information:

Facebook Inc. 1601 S California Ave, Palo Alto, California 94304, USA; http://www.facebook.com/policy.php; further information on data collection: http://www.facebook.com/help/186325668085084.

Facebook has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

Instagram is part of Facebook.

Twitter, Inc., 1355 Market St, Suite 900, San Francisco, California 94103, USA; https://twitter.com/privacy. Twitter has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. 

3.3.5 YouTube

We have embedded YouTube videos into our online content, which are stored on http://www.YouTube.com and can be played directly from our website. These videos are all embedded in an “extended privacy mode”, which means that no data about you as a user will be transferred to YouTube if you do not play the videos. In addition, the Borlabs Cookie Plugin will block the videos until you actively unlock them. Only when you play the videos will the data specified in section 3.1 be transmitted. We have no influence on this data transfer. If you unlock the video, YouTube will be informed that you have accessed the corresponding subpage of our website. In addition, the data referred to in section 3.1 of this declaration will be transmitted. This means that at this moment you agree that your server connects to YouTube and that personal data will be transmitted to YouTube (Art. 6  para. 1 lit. a GDPR). This happens regardless of whether YouTube provides a user account you are logged in to or whether there is no user account. If you are logged in at Google, your data will be directly assigned to your account. If you do not wish to be associated with your YouTube profile, you must log out before clicking on the video. YouTube stores your data as usage profiles and uses them for advertising, market research and/or to customize its website to suit your needs. Such evaluation is carried out in particular (even for users who are not logged in) to provide demand-oriented advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. 

Further information on the purpose and scope of data collection and processing by YouTube can be found in their privacy policy. There you will also find further information on your rights and setting options to protect your privacy: https://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the United States and has adopted the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

3.3.6 Google Maps

On this website we use Google Maps. This allows us to display interactive maps directly on the website and allows you to conveniently use the map function. Google Maps is blocked by the Borlabs Cookie Plugin until you activate Google Maps. After activation, Google receives the information that you have accessed the corresponding subpage of our website. In addition, the data mentioned under section 3.1 of this declaration will then be transmitted to Google. This means that at this moment you agree that your server connects to Google Maps and that personal data will be transmitted to Google Maps (Art. 6  para. 1 lit. a GDPR). This happens regardless of whether Google provides a user account that you are logged in to or whether there is no user account. If you are logged in to Google, your data will be assigned directly to your account. Google stores your data as usage profiles and uses them for advertising, market research and/or for customizing its website to suit your needs. Such evaluation is carried out in particular (even for users who are not logged in) to provide demand-oriented advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right.

Further information on the purpose and scope of data collection and processing by the plug-in provider can be found in the provider’s privacy policy. There you will also find further information on your rights in this regard and setting options to protect your privacy: http://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the United States and has adopted the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

4. EXTERNAL SERVICE PROVIDERS

To some extent we use external service providers to process your data. These have been carefully selected and commissioned by us, are bound by our instructions and are checked regularly. In particular, the external service providers can be assigned to the following categories: 

  • IT service providers
  • Provider of our email newsletter.

Other than the services mentioned under Clause 4, we do not share your information with recipients located outside the European Union or the European Economic Area.

5. REVOKE YOUR CONSENT

You can revoke your consent to the processing of your data at any time with effect for the future. The lawfulness of the processing of your personal data remains unaffected until revoked.

6. RIGHT OF OBJECTION

Under the conditions of Art. 21 para. 1 GDPR, data processing may be objected to for reasons arising from the particular situation of the data subject.

The above general right of objection applies to all processing purposes described in this data protection declaration which are processed on the basis of Art. 6 para. 1 sentence 1 lit. f) GDPR. We are only obliged to implement such a general objection if you provide us with reasons of overriding importance (e.g. a possible danger to life or health).

7. YOUR OTHER RIGHTS 

You have the following rights against us with regard to your personal data: 

    • Right of access (Art. 15 para. 1 and 2 GDPR),
    • Right to rectification (Art. 16 para. 1 GDPR),
    • Right to cancellation (Art. 17 GDPR),
    • Right to limitation of processing (Art. 18 GDPR),
    • Right to data transferability (Art. 20 GDPR).

8. RIGHT OF APPEAL TO THE SUPERVISORY AUTHORITY

You also have the right to complain to a data protection supervisory authority about the processing of your personal data by us.

9. DATA SECURITY 

We maintain current technical and organizational measures to ensure data security, in particular to protect your personal data from the dangers of data transmission and from third parties gaining knowledge. These will be adapted to the current state of the art.

 

MCT Agency GmbH
Last update: 04.12.2019